Is the dress blue or gold? Is the voice saying 'Laurel' or 'Yanny'? Is Kanye West eating his own earwax in this video captured by a fan?
And, perhaps most importantly, why do we care?
These are the kinds of questions anyone inhabiting the strange and wonderful world of the internet is forced to ponder.
- Kanye West returns to Twitter to tell you about mind control
- Kim K contemplated taking Kanye West's sperm, breaking up with him
Some people really do care, as it turns out, and are either passionately defending or mercilessly condemning old mate Kanye for his personal grooming methods.
In the clip, Kanye appears to pick at his ear and then move his fingers to his mouth. I'm sorry I had to write that sentence and I'm sorry you chose to read it.
Twitter user @j0rgecastr0 recorded the video at Kanye's Sunday Service event, captioning it: "So I didn't even notice but I got a video of @kanyewest eating his earwax."
Did you though, j0rge? Not everyone agrees.
"My man scratched his ear and then threw his gum on the floor," one fan responded.
"Lol, that's a piece of gum, I also do keep a piece of gum behind my ear," another offered.
Others were disgusted, but one paused their dry-retching long enough to come up with a witty quip: "More like KanyEEW".
Some leaned into the concept of ear-wax dining, announcing: "If Kanye does it, we all do it."
Meanwhile, a few commentators were concerned about the welfare of Kanye's wife Kim Kardashian, who presumably kissed him not long after the alleged incident.
"THE FACT THAT KIM KISSED HIM AFTERWARDS LMFAOOOO."
So, there you have it. I'll now invite you to call your mum, go and get a coffee or do just about any else except watch this video over and over in a bid to decide for yourself.
But we both know what you're going to do.