Nicole Scherzinger has been criticised for being "sexually inappropriate" with her fellow X Factor judge Louis Walsh.
In a clip from the reality talent show, Scherzinger jumps up and envelops Walsh in a hug, pressing her chest into his face before doing a shimmy.
Audiences took to Twitter to express their outrage, with some claiming the Pussycat Dolls star "forcibly motorboated" Walsh.
"Another prime example of how it is okay for women to be sexually inappropriate towards men, but if Louis dangled his penis in front of Nicole's face there would be an uproar," one Twitter user wrote.
"Nobody bats an eyelid at Nicole forcibly motorboating a fellow judge. Just imagine the furore if a male judge thrust his schnangus into her face. It would be career-ending," said another.
"Why does Nicole always have to be so sexual?" one fan asked. "Stuffing her boobs in Louis' face."
Neither Walsh nor Scherzinger have publicly responded to the backlash.