Sacha Baron Cohen has called out Facebook for its facilitation of hate speech and violence.
The actor, known for his satirical movie roles in Borat, Bruno and The Dictator, directed a scathing attack toward social media during his Anti-Defamation League (ADL) International Leadership Award acceptance speech.
The actor was presented with an international leadership award on Thursday at Never Is Now is ADL's Annual Summit on Anti-Semitism and Hate in New York.
He was given the accolade for using comedy to expose hate and antisemitism.
During his acceptance speech, he described many internet organisations as being an incubator for violence and hate speech.
"All this hate and violence is being facilitated by a handful of internet companies that amount to the greatest propaganda machine in history," he told the audience.
Cohen then targeted the social media powerhouse Facebook, calling out Mark Zuckerberg for facilitating an environment where any type of freedom of expression is allowed and holocaust deniers are welcome.
"I think we could all agree that we should not be giving bigots and paedophiles a free platform to amplify their views and target their victims.
The actor added that if Facebook is paid enough money, they will run any political ad you want, even if it's a lie.
"If Facebook were around in the 1930s, it would have allowed Hitler to post 30-second ads on his 'solution' to the 'Jewish problem'."
He said the algorithms the platforms use deliberately amplify the type of content that keeps users engaged and trigger outrage and fear.
This is the first time Cohen has given a speech as himself.