Netflix is no stranger to sexual innuendos, having already popularised "Netflix and chill", but now one of their latest tweets has brought other brands in on the action.
In a tweet on Friday, Netflix asked: "What's something you can say during sex but also when you manage a brand Twitter account?"
The risque 'something you can say' meme refers to a game where people give a prompt asking for a double entendre that can apply during both a specific scenario and sex.
As of Sunday, the tweet has 21,500 replies - and many of those are from other well-known companies who were keen to slide into Netflix's comments.
Reality television series Deadliest Catch, where crab fishermen are filmed aboard fishing vessels near Alaska, replied: "I've got crabs!"
Absolut Vodka said: "Slow down, you want it to last."
Ireland's national airline Aer Lingus replied "we're dimming the lights for takeoff", although Netflix pointed out a missed opportunity since "Lingus is right there".
Even the New York Times crossword column got in on the action and simply said: "Fill me in."
Netflix's tweet currently has 81,500 retweets and 339,400 likes.