The biggest names in Kiwi pop music have joined forces with The Edge radio for a special event designed to support the local music industry during the COVID-19 lockdown.
The initial line-up for Sharyn and Jayden's NZ Music Power Hour includes interviews with Lorde, Benee and Six60 - who recently sold out Western Springs Stadium for a second time, before restrictions on large gatherings due to the pandemic came into place.
Drax Project and Mitch James will also feature, with more acts to be revealed.
The "celebration of NZ music" will take place on Friday afternoon at 4pm, when only local tunes will be played for the next hour.
"Right now the NZ Music industry is battling," The Edge's announcement read.
"Radio would be NOTHING without the songs,the people on the stages and behind the scenes. We want YOU to unite with us to support the unsung heroes of the NZ music industry, the people doing the lights, sound, running, driving all the things you don't see."
The Edge urged listeners to donate to Music Helps NZ, a registered charity that provides crisis relief and professional counselling services to Kiwi artists, roadies and other industry professionals who are directly affected during this time.
"Music is a HUGE part of our lives," the announcement continued. "We love going to live shows, we have some of our greatest memories being in the crowds of Kiwi bands, singing and moshing around with friends, helping us through good and bad times."
Many other MediaWorks radio stations have come to the lockdown party with special weekly segments created to cope with the country's alert level four lockdown.
The Breeze will host an 'Essential 60' hour from 2-3pm each day where listeners can dedicate songs and say thanks to Aotearoa's essential workers, while The Rock plans to raise money for mental health via the Gumboot Friday Free Counseling Fund with their live streaming event Rog Aid.
Meanwhile, dance music station George FM has curated the Lounge Sounds Sessions, where homegrown artists will perform live-streamed sets from their homes, starting with Shapeshifter's Sambora.
All MediaWorks radio stations will also be joining Magic Talk's 'Raise A Glass' initiative from this Friday at 5:10pm, where Kiwis across the country are encouraged to celebrate New Zealand's unsung heroes in the fight against coronavirus.
According to the Raise A Glass Facebook event, that includes "all of our health workers who are risking their lives to save others, all of essential workers doing the hard yards at the moment, and everybody staying at home and isolating."
