Kim Kardashian's new line of fashionable seamless face masks have sold out, despite the fact they won't protect the wearer from contracting coronavirus.
The reality TV star released the range of masks, which don't include a filter, as part of her SKIMS undergarment label at a price of US$8 (approx NZ$13.50) each.
According to Forbes, the masks sold out within an hour of launching online and a new batch is currently being produced.
The product's success does not appear to have been impacted by its safety warning, which states it can't stop viruses.
"Please note, while a mask can reduce exposure to dust, allergens, germs and bodily fluids, it is not a respirator and will not eliminate the risk of contracting disease or infection," the description on the website reads.
Despite being "non-medical", SKIMS has pledged to donate 10,000 masks to their charitable partners, including the LA Food Bank and National Domestic Workers Alliance, in order to "support COVID-19 relief efforts and protect those particularly vulnerable to the virus".