Prince Harry and Meghan Markle announced this week they'd produce and host Spotify podcasts - but a new poll shows the majority of Brits aren't interested in listening.
Under the royal renegades' Archewell Audio brand, the pair will create content that "uplifts and entertains audiences around the world" and features "diverse perspectives and voices". The first instalment will be a holiday special out this month, while the first full series is expected next year.
But according to a YouGov poll, few want to be uplifted by the pair.
The survey asked 5775 Brits how interested they were, at all, in listening. Just 2 percent said they were "very interested" and 5 percent said they were "fairly interested'. A massive 89 percent were either "not very interested" or "not interested at all". The remaining didn't know.
While some on social media said 7 percent of Brits was still quite a few, that the pair's popularity may be higher overseas and that the podcast trailer trended immediately on Spotify, others mocked the former senior royals.
"They're certainly the unifying force the world needs in these dark days. An endless source of hilarity and derision to keep us all laughing during a difficult year. They're doing great," one said.
"I'd rather listen to my own ribs breaking."
"Why would anyone be interested in them or what they come up with."
Another wrote that they expect many of those saying they aren't interested will still end up tuning in.
"It's not going to be aimed at a British audience anyway, most of their fans are from outside the UK."
In a joint statement, the couple said this week that what they love about podcasts is that "it reminds all of us to take a moment and to really listen, to connect to one another without distraction".
"With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other's stories, we are reminded of how interconnected we all are," the pair added.
The podcast deal is the latest move by the pair to become financially independent after leaving their senior royal roles earlier this year. They have already signed a mega programming deal with Netflix.