Bachelor US star Demi Burnett has apologised after a resurfaced photo showed her wearing a jacket from Kanye West's brand Yeezy that bore the Confederate flag.
Burnett shared an expletive-laden video on Twitter addressing the controversy despite the fact her "PR team would have told her to ignore it and act like it didn't happen".
The 25-year-old dubbed herself an "ignorant, self-absorbed, sack of shit", saying she had "no idea" of the flag's history in slavery and popularity amongst white supremacists when she wore the jacket.
"And I just wore it for that one night. It was a Yeezy jacket, I thought it was so cool, I was like, 'Yeah, Yeezy!' And I didn't even like pay attention to that. That's ignorance. That's ignorant of me not to pay attention to the Confederate flag," she said.
"I am so f**king sorry. Like, I'm disgusted with myself. I'm embarrassed. It doesn't even matter how I feel. I'm just so f**king sorry because that is not what I stand for, that is not what I'm about. And I'm really mad that I ever wore it."
West explained his use of the symbol in his jacket design during a 2013 radio interview, telling fans they could "react how they want".
"Any energy is good energy," he said at the time.
"You know the Confederate flag represented slavery in a way, that's my abstract take on what I know about it," West explained.
"I made the song 'New Slaves'. So I took the Confederate flag and made it my flag. It's my flag. Now what are you going to do?"
Burnett said she had "royally f**ked up" by wearing the jacket.
"I f**king suck and I really f**king hate myself, like, for being ignorant," she said.
"Because this is the time to change the world, make it better, and I made it worse. So I'm really, really sorry."
Burnett's apology comes after longtime host of The Bachelor US franchise Chris Harrison announced he would be "stepping aside" from his role after "excusing historical racism".
Harrison said he was "ashamed" of how "uniformed" he was in defending current contestant Rachel Kirkconnell after she was accused of racist bullying and photos surfaced of her attending a plantation-themed party in college.
"I have no one to blame but myself for what I said and the way I spoke," he said on Instagram.
Meanwhile, Kirkconnell offered her own apology, admitted she had been "wrong" in not realising how "offensive and racist" her past actions were, and was "ashamed at her lack of education".