Jed Parsons talks sentimentality and taking the mickey on new album Brunch

After naming his first album Midnight Feast, Jed Parsons is following it up with the second best meal of the day - Brunch.

Released on Friday, the album explores everyday life the way Parsons sees it.

From heartbreak, loneliness, and the complacency of intimacy, to, on 'Movie Knight', finally admitting it's OK if you don't understand Christopher Nolan films.

"Little ideas like that originate as very silly ideas in my head, which I have most days, and every now and then I go 'I'm gonna try and write that'," Parsons told Newshub.

It's what Parsons calls an observational style of songwriting.

"Ideas for me can be sparked by just a tiny little argument or something, and then for the sake of art I like to embellish those and put myself in other people's shoes and try and figure out how other people are feeling. And sometimes talk about my own feelings too although I'm a bit of a silly person," he says.

With singles like 'Feeling Sad' and 'Sad Together' you'd be forgiven for thinking the Cantabrian is a bit down in the dumps. So Newshub asked him, 'are you OK?'

"Haha thank you for asking. I'm great, I'm very happy, I've got two young children now!"

But fatherhood isn't going to change the way he writes his songs.

"My music's kind of got more controversial since I've had kids. I mean, writing songs called 'Playstation and Porn' is not exactly child-friendly," he says of the album's lead single.

Some of the songs on Brunch have been on the brain for the last three years, while others, like 'She's The One,' came to him in a flash.

"I got to the chorus and knew there was a guitar part, but I didn't have any lyrics yet. So those lyrics came to me in a couple of minutes and luckily I think they kind of work," he says.

Parsons has established a balance between often melancholic songs, and comical music videos.

"I'm quite sentimental at times, but 'I'm a Kiwi bloke and we don't talk about feelings' so I guess I kind of try and find humour in everything," he explains.

He cites the Foo Fighters' belief that music videos are candy commercials for the music.

"I quite like the self-aware type of comedy because as musicians we kind of have to have big egos and it's quite funny to put yourself out there and tear yourself down at the same time."

Jed Parsons.
Jed Parsons. Photo credit: Newshub.

The contemporary-jazz trained musician spent years honing his craft playing in other people's bands.

"I started out on drums and I played hundreds of gigs on drums for other people and it was great for me because I was able to observe what you're supposed to do as a front-person."

It's a collaborative spirit borne out of Christchurch's post-quake music scene.

"We're pretty small but everyone knows each other and gets along.I'm sure we all influence each other to some degree and we're always playing in each other's projects all the time," Parsons says.

No album release these days is complete without a well-oiled social media campaign - Parsons' 'Seriously Engaging Social Media Content' is just that: it features nine minutes of him doing dishes.

Parsons has a love-hate relationship with social media; it's toxic, but a musician has to use it.

"My approach, which seems to have been working lately is to take the mickey a lot out of the whole process, and people have sort of started to appreciate that so it's kind of working for me!" he says.

With Brunch now out in the world, he's already thinking up plans for album number three.

"The suggestions have been Dunch, which is dinner for lunch. Or Brinner, which is breakfast for dinner."

You heard it here first: Dunch or Brinner - coming to record stores in a few years.