The Rock radio station is celebrating 30 years on the airwaves, so co-host of The Morning Rumble Bryce Casey thought the milestone deserved a look back at the most memorable moments throughout the years.
The station has come a long way from its humble beginnings in a basement in Hamilton, with a lot of fun and nonsense over the years.
Casey says the station has always tried to base itself on having a laugh, being the listeners' mate, and making a few jokes.
One thing he says got them in trouble very early on were their billboards. Many featured double entendres, one of which said: "Rock hard in the mornings".
"It was the 90s, so billboards like that were okay-ed by management. If you read the slogan, I think it speaks for itself," he says.
One of The Rock's best-known segments was Do Stuff to Jono and featured the "bottom-feeding intern" Jono Pryor.
"Listeners came up with horrible stunts for him to do every week," Casey says.
"He was attacked by police dogs, ran through glass, swam in shark-infested waters, and was even towed through fire. I think that's the exact moment he lost his hair."
But the "most controversial" thing The Rock has done, which "in hindsight rightfully stirred up feminist and human rights groups", was the Win a Wife competition, he says.
"The prize was a trip to the Ukraine to go on dates with local women with the goal of finding a wife. Yeah, that was 10 years ago, don't think that's aged well, and we should probably move on."
But their 2008 April Fools Prank was one that backfired on them. They told listeners the Foo Fighters were playing in Auckland at the Powerstation from 8am, and it was first in, first served.
"Then thousands of people turned up to see the Foo Fighters. Ruined traffic. It was chaos. Technically the Foo Fighters were playing but only through a tape player," Casey says.
The attempt to make an apology was printed on an A4 sheet of paper posted to the door of the Powerstation which said: "The Rock wishes to advise that the Foo Fighters are in Canada today so are unable to be here. The Rock sincerely apologises for not letting you know earlier."
But more recently have come some of their proudest moments, Casey says, especially with their work trying to help young Kiwis make positive changes for their mental health.
"It started with a dumb idea which saw me bowl for 58 hours straight one year, and in the last two years we've managed to raise over $600,000 for I Am Hope, which allows young Kiwis in need to get free mental health counselling."
Watch the video above.