Kylie Jenner has come under fire for asking her fans to donate to an emergency fund for her make-up artist's life-saving surgery rather than paying the US$60,000 bill herself.
Jenner asked her Instagram followers to visit the GoFundMe page of Samuel Rauda, one of her make-up artists, who was recently in a serious car accident that left him requiring "major surgery".
"May God watch over you and protect you," Jenner wrote on her Instagram Story.
"Everyone take a moment to say a prayer for Sam who got into an accident this past weekend. And swipe up to visit his family's Go Fund Me."
Having been named the youngest-ever self-made billionaire by Forbes in 2019, Jenner's net worth has reportedly declined to US$700 million - which still means her employee's medical costs are just a fraction of her daily income.
The Kylie Cosmetics founder appeared to donate US$5000 to the cause, the same figure offered by another of Rauda's clients, Bella Thorne.
It wasn't long before social media commentators began to point out how small Jenner's donation was comparative to her staggering fortune, which is frequently evidenced by the luxury goods and holidays featured on her Instagram page.
"She buys her toddler literal diamond rings and Birkin bags yet she won't fork over 60k for her friend and crucial employee (he's her make-up artist, Kylie's whole image depends on make-up artists) what the actual f**k," one Buzzfeed commenter wrote.
"So Kylie Jenner who apparently earns over $450k A DAY and is a billionaire shared the 60k GoFundMe of her friend who got in an accident for us poor people to donate to? Celebrities are a different breed," a Twitter user chimed in.
"That's pocket change for her," another tweet pointed out.
"This is disgusting. She literally could have paid the entire bill and it wouldn't have made a dent in her daily income of over 400k," another Buzzfeed comment read.
"A human who she actually knows on a personal level, who she's hired and had conversations with, his life means so little to her that she not only donates a measly $5k but asks her fans to donate in a pandemic, while also spending tons on daily luxuries and spoiling her toddler. Talk about soulless."
Jenner was named the highest-earning celebrity in the world in 2020 amidst the COVID-19 pandemic, pulling in a jaw-dropping US$590 million.
The make-up mogul has not yet publicly addressed the controversy.