Demi Lovato apologises after Piers Morgan calls her 'repulsively arrogant' over frozen yoghurt controversy

Demi Lovato has released a video addressing the controversy over her attack on a Los Angeles frozen yoghurt store after Piers Morgan called her "repulsively arrogant" and "staggeringly unhinged". 

Lovato, who is in recovery from an eating disorder, dubbed family-run business The Bigg Chill "Diet Culture Vultures" in an Instagram post to her 102 million followers, telling the store to "do better" after she felt triggered by the amount of "sugar-free cookies" and "other diet foods" on display. 

Demi Lovato apologises after Piers Morgan calls her 'repulsively arrogant' over frozen yoghurt controversy
Photo credit: Instagram/Demi Lovato

The 'Sorry Not Sorry' singer later said she was in fact sorry her message had upset some people, admitting she "had jumped to conclusions" and hadn't gone about delivering her message in the right way. 

In his Daily Mail column, Morgan called Lovato a "repulsively arrogant woman" who attacked the "lovely little store in her staggeringly unhinged and delusional manner".

"Who the hell does Demi Lovato think she is? She's revealed herself to be a horrible piece of work who thinks the middle of a pandemic that has crushed so many small businesses is the perfect time to try to crush yet another, using the full power of her huge social media platform to do it," Morgan wrote. 

"I've seen some revolting celebrity behaviour during the COVID-19 crisis, but little to rival this for sheer nastiness." 

Demi Lovato apologises after Piers Morgan calls her 'repulsively arrogant' over frozen yoghurt controversy
Photo credit: Instagram/Demi Lovato

The Bigg Chill replied to Lovato's Instagram Story saying they were sorry she was offended, but that they were simply catering to a range of dietary needs for their customers including diabetics, people suffering from Celiac Disease, and vegans. 

While Lovato did not name Morgan in her video, she seemingly addressed his criticism, insisting her intentions were not to "bully a small business" as the former Good Morning Britain host had accused her of doing. 

"I walked in, was so triggered that I left without fro-yo and made me really sad, and that's all it was, I wanted to talk about that," she said.

"I'm genuinely sorry that people took it the wrong way, I just get really passionate. Y'all know me, I'm pretty feisty, and sometimes my emotions get the better of me."