Khloe Kardashian stripped off to show fans her "unretouched and unfiltered" body in response to a bikini photo she's trying to have scrubbed from the internet after it went viral.
The photo of the reality TV star make-up free and looking more natural than usual caused a frenzy online earlier this week, with reports soon emerging that the Kardashian clan was trying to have it erased from all platforms.
In an Instagram post addressing the situation, Khloe wrote she should have "every right" to ask for the photo not to be shared, saying she found it "unflattering, in bad lighting" and claiming it didn't "capture her body the way it was after working so hard".
"Hey guys, this is me and my body unretouched and unfiltered," Khloe wrote alongside a video of her posing and jumping up and down while topless in a bathroom, as well as a snippet from an Instagram Live video of her removing her jumper to show her body in real time.
"The photo that was posted last week is beautiful," Khloe said of the controversial bikini picture, which was reportedly taken by her grandmother and posted by accident by an assistant.
"But as someone who has struggled with body image her whole life, when someone takes a photo of you that isn't flattering in bad lighting or doesn't capture your body the way it is after working so hard to get it to this point - and then shares it to the world - you should have every right to ask for it to not be shared - regardless of who you are."
The Keeping Up With The Kardashians star went on to reveal "the pressure, constant ridicule and judgment my entire life to be perfect and to meet other's standards of how I should look" had been "too much to bear".
"Oh but who cares how she feels because she grew up in a life of privilege," Khloe's statement continued.
"She's also on a reality show so she signed up for all of this. I'm of course not asking for sympathy but I am asking to be acknowledged for being human."
The 36-year-old said that "every single flaw and imperfection" of hers had been "micro-analysed and made fun of to the smallest detail" for over a decade now.
"And when I take that criticism to use as motivation to get myself in the best shape of my life and to even help others with the same struggles, I am told I couldn't have done it through hard work and I must have paid for it all," she added.
"This is an example of how I have been conditioned to feel, that I am not beautiful enough just being me."
Kardashian admitted she "loved a good filter, good lighting and an edit here and there," but made no mention of any plastic surgery, despite long-standing suspicions she's undergone several cosmetic procedures to enhance her appearance.
"For those else who feel the constant pressure of not ever feeling perfect enough, I want you to know I see you and I understand. Everyday I am told by my family and friends who love me that I am beautiful but I know that it needs to be believed from within," she wrote.
Kardashians sisters immediately chimed in with comments of support on Instagram.
"Yes! You beautiful, strong, HEALTHY queen," wrote Kardashian's half-sister Kendall Jenner, while Kim Kardashian wrote simply: "I love you Khloe."
In a recent episode of the current and final season of Keeping Up With The Kardashians, Kardashian told her on-again-off-again partner Tristan Thompson her "soul was at a breaking point" with regards to public opinion about her appearance and private life.