Kim Kardashian has been mercilessly taunted by her daughter North West, who accused her of using "different" voice while filming content for her 252 million Instagram followers.
The reality television star was interrupted by her eight-year-old who asked "why do you talk different?" as she was advertising some new make-up products on her Instagram Story.
"Why do I talk different for what?" Kim replied.
"For your videos," North said.
"For my videos I'm the same human being. I don't talk different. How do I talk different?" she asked, bringing her nine-year-old niece Penelope Disick into the conversation.
"Guys, do you think I talk different when I talk about contour?"
"Yeah," replied Penelope.
Meanwhile, North, Kim's first child with her ex-husband Kanye West, wasted no time in mocking her mum by performing an unflattering impression of the KKW Beauty founder.
"Guys! So today I got this newww maaaask and these new bronzers, I got thisss," North imitated.
It wasn't long before the eldest Kardashian West kid's roasting of her mum took off online, with fans sharing their delight on Twitter.
"That is so funny. North definitely has her father's personality. Poor Kim, her patience is constantly tested. Lol," one tweet read.
"Lol I love that Kim really doesn’t care. Any other mom or person would have told the kid to shut it and redone the video but Kim said meh I'll still post this," said another.
"North mocking Kim for the way she talks on her IG stories is the funniest shit," wrote a third.
One Twitter user suggested North should "stay out of grown folks' business", adding: "North needs to go make a damn TikTok or take a nap."