The Edge has asked its listeners to help come up with a reply to a racist email complaint that abused the radio station for playing te reo Māori songs.
An anonymous email was shared on The Edge's social media channels that read: "Hey, Māori language week was seven days ago you f**king tossers."
"Nowonder [sic] your ratings are sinking through the shit hole," the complaint continued.
"Hey you could do a haka? Take on Mai FM? F**k you."
The Edge captioned the screenshot on its Facebook page: "Comment with the most likes is how we're replying to this racist d*ckhead".
The post quickly garnered a strong response, with many social media users outraged by the unnamed listener's blatant racism and ignorance about Aotearoa's indigenous language.
"Kia Ora, Māori language week may have been seven days ago, but casual racism stopped being acceptable hundreds of years ago yet here we are," one person suggested as a possible reply.
"Send them the phone number and link to a therapist because they need help," another said.
"Didn't realise this week was Te Wiki o te Wanker," wrote a third.
"Always like learning new words, but I'd now really like to know the Māori translation for Cock Womble please," one person said.
Several other radio stations also chimed in via the comments section, sharing their support for Te Reo and including their own ideas for a response.
"Tell him to whaka off lol," wrote Mai FM.
"Tell them to meet us both behind the bike sheds and tell that to our faces," ZM suggested.
George FM offered: "Kia kaha te reo Māori, haere rā e te hater!"
Like many Kiwi radio stations, The Edge added a range of Te Reo songs to its rotation during Te Wiki o te Reo Māori, including some from the recently released Waita/Anthems playlist, which features many of the country's most popular artists.
Six60's bilingual track 'Pepeha' currently remains at number eight on The Edge's Top 20 countdown, and also features in the Top 40. It's currently number three on New Zealand's Official Top 40 Singles chart, behind Lil Nas X and Justin Bieber and The Kid Laroi.