The first trailer has been released for the next Paranormal Activity, set for release later this month.
It's the seventh in the wildly successful found footage horror franchise, which launched in 2007.
In Paranormal Activity: Next of Kin, a documentary filmmaker follows a woman to a secluded Amish community, where she hopes to meet her birth family and learn about her long-lost mother. But following a series of strange occurrences and discoveries, she realises the community that welcomed her into their home is hiding something sinister.
Reaction to the trailer has been mixed. Collider called it "unnerving" and "chilly", The Independent labelled it "scary" while Bloody Disgusting noted it has an R rating for "violence and bloody images, and language throughout".
Some replies to the trailer on the official Paranormal Activity Twitter account were less kind.
"Oh no. By the look of the trailer, it seems like they ruined the Paranormal Activity franchise," one commenter said, although someone replied: "Ghost Dimension already did that."
On YouTube, one commenter described the film as "Midsommar and The Witch meets Paranormal Activity", while another said the trailer made them go from "'really? Another one?' to 'dammit, this looks really good'".
Paranormal Activity: Next of Kin is set to be released overseas in time for Halloween on October 29, via streaming service Paramount Plus.
Although Paramount Plus is not currently available in New Zealand, the film may be released in cinemas here. Paramount's local office has been approached for more details.