Demi Lovato prompts backlash for partnering with 'conspiracy theory website' Gaia

Demi Lovato has come under fire after announcing a partnership with 'global video streaming service and community' site Gaia, which has been called a haven for conspiracy theories and a "hub" for QAnon supporters. 

The pop star was announced as the first celebrity ambassador for the service, which "produces and curates conscious media" across four primary channels "seeking truth, transformation, alternative healing and yoga".

Lovato said they were "honoured" to join a platform they had been a fan of for some time, adding: "Understanding the world around us, both known and unknown, and diving deeper into areas that expand our consciousness is exciting to me and I am honoured to be able to be a part of a community of people who want to do the same."

The singer shared the news on their social media, but a report from The Daily Beast highlighted problematic elements within the service which advertises itself as the "Netflix of spirituality". 

According to The Daily Beast, the site features "hoaxes about sinister aliens, vaccines, world-spanning cabals and reptilian overlords" and has attracted floods of QAnon promoters who have faced crackdowns on other platforms. 

A press release from Gaia stated that Lovato had become "enamoured with the study of consciousness" after "several profound experiences practicing Dr Greer's meditation protocols intended to make contact with extra-terrestrials". 

"Continuing down their rabbit hole, Lovato quickly fell in love with Gaia original series 'Ancient Civilizations' and 'Deep Space'," the statement read. 

The Daily Beast points out that Lovato's favourite shows from the site include "a series positing that Atlantis was real and that humanity is living in the aftermath of a battle between giants and lizard-like reptilians".

Twitter users accused Lovato of "amplifying dangerous conspiracy theories" to their 118 million Instagram followers. 

"Lovato joined Gaia TV and began promoting dangerous conspiracy content, including ancient alien and lizard people material Gaia uses to lure readers to right-wing extremism," one tweet read. 

"I don't care if they want to investigate UFOs or conspiracy theories on their own time. What I do care about is how they are promoting a site that amplifies dangerous conspiracy theories to the 118,000,000 followers on IG." 

Lovato recently spoke out about how they thought the word 'aliens' was a "derogatory term" for extra-terrestrials while promoting their docuseries Unidentified with Demi Lovato.  

The show follows the singer, who says they've been a "believer all their life", along with their best friend and sister as they take a roadtrip across the United States in search of UFOs. 

In one moment from the show, Lovato sings their hit song 'Skyscraper' to an "extra-terrestrial entity" in a "haunted property" after deeming it to be a spirit who has past trauma with men.