Piers Morgan is lashing out at Prince Harry after the royal starred in a new sustainable travel campaign.
Prince Harry put New Zealand centre stage in the first ad for his not-for-profit organisation, Travalyst - which aims to make sustainable travel more common.
In the five minute video, Prince Harry stars alongside Kiwi actors Rhys Darby, Rena Owen and Dave Fane.
It begins with Prince Harry jogging before he is accosted by Darby wearing a T-shirt that says "ratings agent".
Darby then informs the Prince he dropped a lolly wrapper on Bethells Beach in Auckland when he was visiting in 2018.
Prince Harry, who is wearing a t-shirt with "girl dad" written on it, looks confused before Darby explains it might have been "a confusing time" because it was windy when he dropped the wrapper.
Harry counters: "I don't think it was confusing. It was an incredible time. We had an amazing time in New Zealand. It's beautiful."
The jovial ad goes on to sell New Zealand as a tourism destination.
But the campaign hasn't gone over well with controversial broadcaster Piers Morgan.
In a clip from his TV talk show, Piers Morgan Uncensored, Morgan calls Prince Harry a "terrible actor" and a "hypocrite".
"That's the privacy shy Prince Harry on TV again making his acting debut in a ridiculous New Zealand advert for his eco-friendly non profit," Morgan said. "Harry clearly is not just a terrible actor, he's also a terrible hypocrite. A guy who constantly preaches about the environment but uses private jets like I use black cabs. This is like Adele lecturing us about how not to be a diva," he concluded.
Morgan has had long time issues with Prince Harry and his wife Meghan Markle. In fact Morgan's controversial comments about the couple's bombshell interview with Oprah Winfrey sparked widespread criticism causing him to leave his job hosting Good Morning Britain last year.
During the interview the Duchess revealed to Winfrey that she had suicidal thoughts as a working royal, but was refused help by senior Buckingham Palace officials - a claim Morgan questioned.
"Who did you go to?" he said. "What did they say to you? I'm sorry, I don't believe a word she said, Meghan Markle. I wouldn't believe it if she read me a weather report.
"The fact that she's fired up this onslaught against our Royal Family, I think is contemptible."
Following a public outcry, Morgan doubled-down on his comments programme, saying he still had "serious concerns about the veracity" of Markle's claims. However, he admitted it was "not for [him] to question if she felt suicidal".
Morgan's not the only one less than impressed by the ad though. AM co-host Ryan Bridge also questioned whether Prince Harry was the best person to be doling out advice on being environmentally friendly.
"I just don't know, should we be taking eco advice from Mr jetsetting Prince Harry? The man who gets the private planes?" Bridge questioned.
But co-host Melissa Chan-Green pointed out when the royals do fly private they often have a good reason.
"I am not defending private jets and he has taken them for security reasons for his family he says, but I think most of the time they actually travel commercially," she said.
But AM newsreader Bernadine Oliver-Kerby questioned why they had to fly private for security when they could just use first class.
"I struggle with that, why can't he take a commercial, why not?" she asked
"Well majority of the time he does," Chan-Green responded. "He does actually fly commercial most of the time but there have actually been times where there have been places you can't get to unless it's EasyJet or Ryanair which does not have first-class and perhaps is a security issue."
Bridge added overall he thought it was good the Prince was trying.
"I mean good on him and if people want to use it…then fantastic. I've got nothing against that."
Chan-Green also said New Zealand's tourism industry will probably be thrilled by the exposure from the ad.