Twenty-six-year-old Rory Noble may not be a name you've heard of, but you will likely have heard some of his music - if you're moving in the right circles.
If you've played Gran Turismo 7 you'd have heard his co-produced Jawsh 685 track 'Drift'. If you've dabbled in Fortnite, you'd have heard the song 'Pineapple Pizza', which he produced, mixed and co-wrote.
If you've ever listened to any of Kanye West's Nebuchadnezzar opera, you'd have heard some of his beats.
That's the thing with Noble - he has a way of sitting back and engineering the talents of others rather than pushing himself into the limelight.
Whilst he's just released his debut EP Where Do We Go When the World Ends, the Palmerston North-born producer is as interested in setting his sights on his te reo music as he is in inspiring others to greatness.
As part of the Waiata Anthems collection of Māori songs, he's released a te reo version of his recent single 'What If I Can't' called 'Me Aha E'. Noble worked on it with translator Tawaroa Kawana, a challenge that proved to be a bit more tricky than he initially thought.
"We have to think about what is the feeling like we're trying to get in and at the rewrites, try to get that same feeling," Noble told Newshub.
"The way we'd do that in Māori actually has like five or six more syllables. We can't do that, it's got to sound pleasing to the ear. When we write songs in English, we're thinking of the underlying meaning to what was being written.
"But then there's the sounds of the words, the way they're pronounced, the way they're performed."
When Newshub chatted to Noble, he'd just lost out on the Best Newcomer honour at the Rolling Stone Awards to Teeks the night before, yet he's already looking to the future and brainstorming how New Zealand needs to up its production game and attract talent here, as well as develop our own.
"We have been talking with the team at Te Māngai Pāho about actually trying to start some sort of incubator for Māori artists to develop amazing new waiata and bilingual stuff," Noble said
"If you think about just culturally like globally, like there's a lot of music that is quite cultural to different countries.
"Spanish is a big one, like the sort of songs that are globally massive and a lot of the African stuff that's coming through like, like there are a few big songs on the radio here that are almost completely African.
"Our culture and our language can have these sort of moments, too. I feel like if we start encouraging that, I think that's a really cool thing."
Noble has form in this arena and believes the time is coming when things will change.
"I did a reo Māori song hub two years ago, and there were a whole bunch of awesome Māori artists involved," he said.
"People like Bic Runga, Kings, Matiu Walters [were involved], and I was talking to Matiu about how to approach making some of the bilingual songs that we're making and we were just yarning about how cool it would be if we had our own Māori 'Despacito'."
But he is also aware that change can't happen without some kind of financial intervention, and that inevitably will turn political.
"We get so much funding in the arts and music, especially here, like more than any other country. And it's crazy. We get good amounts of money to make a single or make a music video or do a whole album," he said.
"If you get that money, not everyone is going to want to do an international thing, but a lot of these artists out here want to try and make it out of NZ.
"I feel like a lot of that focus around where the money was going was to actually help artists, you know, actually build solid global careers, that there could be something amazing there."