Snoop Dogg has launched a new ice cream range in the US said to be inspired by his always having to buy separate brands and mix them up after he'd been smoking cannabis.
The Dr Bombay Ice cream, which has been named after his Non-Fungible Token (NFT) character, will be launched in 3500 Walmart stores across the US from August 1.
The range includes seven different flavours such as Bonus Track Brownie, Cocoa Cream Cookie Dream and Iced Out Orange Dream, all inspired by episodes of the munchies after consuming marijuana.
"You know what it is? It was the fact I was buying two or three different kinds of ice cream and mixing them up, mixing and matching," he told TMZ.
"And I was like, 'You know what? Maybe I should make my own where I don't have to buy two different brands and get the flavour that I'm looking for.'
"So it just came to me; let's create something that's tasteful and flavourable at the same time. And by me using my NFT motif, by the way, I don't know if you guys know or not, but this was created for my NFT Dr Bombay."
Snoop also told TMZ the idea became a reality thanks to his friendship with Martha Stewart.
"I give two people credit for where I'm at right now. Master P showed me the business. But Martha Stewart showed me how to take it to another level," the 'Gin and Juice' hitmaker said.
"She was always explaining to me about being in different department stores, having a cookbook, expanding my business, doing different things to diversify my portfolio.
"She showed me how to excel at what I'm doing. Master P put me through college but I believe that Martha gave me that hands-on experience."
Snoop and Stewart's unlikely friendship blossomed when they met in 2008 after he appeared on her TV cooking show, Martha.
There's no news yet on whether the brand will be on sale here in New Zealand.