Warner Bros. Discovery ANZ has unveiled a redesign of its ThreeNow streaming service, aimed at "offering audiences an enhanced viewing experience".
The revamp includes all-new menus as well as five new live streaming channels.
WBTV Paranormal, WBTV Reality, WBTV House Hunters International, WBTV True Crime and WBTV 90 Day Fiancé have all launched on the platform alongside channels Three, Bravo, Rush and eden.
The company also promised more would be coming in 2024, but did not reveal details.
The service will now allow users to view more content without having to exit playing episodes and pick the next one to stream.
Senior Director of Content and BVOD (Broadcaster Video On Demand) Juliet Peterson, Warner Bros. Discovery ANZ said it is just the start for the streaming platform.
"We are absolutely delighted to unveil the new-look ThreeNow, revolutionising the platform and putting the viewer in the driver's seat of what to watch.
"Audiences can now seamlessly transition from live TV, video on demand and our ThreeNow exclusive streaming channels – all in one place. You can access every available episode of a show straight from the onscreen guide when watching live TV, which is just one of the many new features we'll be rolling out across ThreeNow in the coming months."
Senior Director of Revenue, Warner Bros. Discovery ANZ James Hole said: "ThreeNow puts the consumer first, enabling our valued partners to reach engaged audiences immediately. The new platform is complete with world-leading innovation, designed to achieve even better results for brands."
The ThreeNow app is available to download now from supported device app stores.
It can be found on a wide range of popular TV and mobile devices from Apple, Samsung, LG, Panasonic and Sony as well as other android TV devices. Supported devices are detailed at threenow.co.nz/ways-to-watch.
