Profits from pink 'F**k Trump' lipstick to help separated migrant families

Lipslut F*ck Trump Website
The lipstick was first released in the wake of the 2016 election, and now they're giving 100 percent of profits to migrant families. Photo credit:

In the wake of international outrage over President Donald Trump's 'zero tolerance' immigration policy, cosmetics company Lipslut has re-jazzed their iconic shade, 'F**k Trump'.

According to the company's Instagram, until July 19, 100 percent of the proceeds of its 'F*ck Trump' lipstick will be donated to organisations helping those affected by the policy.  This includes migrant children who have been separated from their parents or legal guardians. 

US officials have confirmed that over a six-week period, 1995 children were separated from their parents or legal guardians under the country's new 'zero tolerance' immigration policy. That number equates to 46 children a day.

The 'F**k Trump' lipstick, in a matt mid-toned pink, retails for US$19.95. Currently the site is only able to ship within the United States. 

The lipstick was originally created in the wake of the 2016 election. After the massacre in Charlottesville, Virginia, last summer, the company donated 100 percent of its proceeds to charities supporting the victims' families, raising US$40,000 in the course of a few weeks.

According to the site, it's "100 percent against tyranny and, of course, 100 percent cruelty-free". 

It's not the first time the company has made their political stance clear; it created stickers reading "I stand with planned parenthood" back in May. 

"Sticking these everywhere today. Don't let Trump restrict our healthcare rights!" a post read.