Two Kiwi men have created what's been called the 'guardian angel' of clothing.
It's taken years and cost millions of dollars to find the right formula to make the denim they say is stronger than steel and protects riders on the road.
"You can break bones and you can be bruised, and we've got armours to protect us against that, but it's the skin graft - it's when you lose your skin," says Saint creator Aidan Clarke.
It's a reminder for riders to be safe on the roads, as the road toll climbs.
Twenty-nine motorcyclists have died so far in 2018 on New Zealand roads, compared to just 17 this time in 2017.
By making protective gear fashionable, Clarke wants motorcyclists to wear protective gear.
"It can slide down the road for six seconds and it's just a single layer of denim," says Mr Clarke. "It looks like a fashion piece, but it will certainly protect you if things go random."
It's already a big hit - Hollywood motorcycle enthusiasts like Brad Pitt and Ewan McGregor are buying the clothes.
Now the Kiwi duo, who base themselves in Australia, are bringing the brand to New Zealand, opening a pop-up store in Auckland - their first Saint store on New Zealand soil.
"Although we're based in Australia, we'd like to say we're a New Zealand brand," said marketing manager Xavier Unkovich.
This is what fashion looks like when it collides with safety.
Newshub.
