Toblerone gets its old shape back

  • 22/07/2018
Classic Toblerone, much chocolate.
Classic Toblerone, much chocolate. Photo credit: Reuters

Swiss chocolate bar Toblerone is to revert to its original shape.

Its latest incarnation, introduced in 2016, features large gaps between its distinctive triangular chunks.

The change was to keep prices down, but fans didn't like it. Some consumers likened it to a bike rack.

US-based Mondelez International plans to increase the current size from 150g to 200g and revert to making it in its traditional shape.

'New' Toblerone.
'New' Toblerone. Photo credit: Reuters

But it's also going to get more expensive - UK media reports it could cost double what it did before.

"We're always reviewing our range to make sure we provide great quality Swiss chocolate in formats we know our fans love," a Mondelez spokesperson told the Guardian.