Plus-size model Tess Holliday's appearance on the latest cover of Cosmopolitan UK has been lauded as a step forward for body-positivity by some, but others are angry.
The model shared a preview of her October cover with her social media followers, prompting many to express how important it was for them to see a body like hers represented on the front of a magazine.
"Phew, I'm literally a COSMO GIRL! Can't believe I'm saying that!" Holliday wrote in her caption.
"If I saw a body like mine on this magazine when I was a young girl, it would have changed my life and hope this does that for some of y'all.'
Many congratulated the model, turning to Twitter to herald the move.
But others lashed out, claiming the shoot "promotes obesity" and sets a dangerous precedent.
Holliday addressed previous criticism within the pages of the Cosmo article, discussing how she began the '#effyourbeautystandards' movement.
"I created [the campaign] out of frustration," she told the magazine.
"I was angry and sad that people kept commenting on my pictures saying, 'You're too fat to wear that!' or 'Cover up! No one wants to see that!' And then one night I was lying in bed and thought, 'F**k that!' So I posted an image with four photographs of myself wearing things that fat women are often told we 'can't wear', and encouraged others to do the same."
The October edition of Cosmopolitan UK is released on August 31.