Popular online shopping site The Iconic has launched a new kids category, featuring 70 of the most beloved international brands - including some that are exclusive to New Zealand.
The Iconic Kids will feature favourites such as Cotton On Kids, Bardot Junior and Bonds, as well as exclusively launching US retailer Gap. Other brand favourites include Adidas, Rock Your Baby, Huxbaby and Purebaby.
The new category will feature an assortment of sizes spanning baby (0-2), kids (2-7) and teens (8-14) for boys, girls and unisex across clothing, shoes and accessories.
Patrick Schmidt, CEO of The Iconic, says their goal is to "liberate our customers from the burdens of shopping, which is why we're so thrilled to launch The Iconic Kids, as we continue to create the retail experience of the future".
"Our customers lead incredibly busy lives and shopping for kidswear in-store on a Saturday is undoubtedly the last thing they want to do with their free time."
The Iconic Kids is offering free overnight delivery for orders over $50 to Auckland, Wellington and Christchurch.