The AM Show visited Eat My Lunch on Friday as the millionth lunch was packed.
Eat My Lunch started out in a Kiwi kitchen three years ago, offering New Zealanders a chance to buy someone in need a lunch as they get their own.
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Customers get a lunch delivered to them, along with the satisfaction that the company will also be giving one to a school kid who would've otherwise gone without.
At the millionth lunch celebration on Friday morning, celebrities including boxing star Joseph Parker and Dancing With The Stars NZ's Suzy Cato helped out.
Eat My Lunch delivers food daily to kids in need at 91 schools in Auckland, Hamilton, Wellington and Christchurch.
Watch the video.