Icecream phenomenon Halo Top has launched in New Zealand reportedly following huge demand.
The low-fat, low-calorie icecream has gained a cult-like following overseas, with each container containing only 280-360 calories. That means that calories-wise, one tub of Ben and Jerry's ice cream is equivalent to almost four tubs of Halo Top.
The Los Angeles-based company was founded in 2011 by lawyer-turned-icecream aficionado Justin Woolverton, while on a quest to find an icecream he could enjoy without feeling guilty. He reportedly created the recipe using kitchen ingredients like egg whites and skim milk, and a US$20 icecream maker he bought online.
Woolverton decided to take his light icecream to market in 2011 and - with the help of company president and fellow former lawyer Doug Bouton - the brand eventually took off.
In 2017, Halo Top became the US' number one best-selling pint of icecream and was named one of Time magazine's '25 Best Inventions of 2017'.
Halo Top can be bought nationwide at Countdown, Pak'nSave and New World stores.
"It's a dream come true to launch Halo Top in New Zealand," said Doug Bouton, president and COO of Halo Top Creamery.
"We've always known that New Zealand is a natural fit for the brand, and we can't wait for Kiwi icecream lovers to try Halo Top."
The six flavours available in Aotearoa are:
- Peanut Butter Cup
- Chocolate Chip Cookie Dough
- Candy Bar
- Sea Salt caramel
- Birthday Cake