New Auckland Krispy Kreme 'kaleidoscope' store set to be Instagram dream

Doughnut juggernaut Krispy Kreme has announced it'll be opening a new Auckland store this month - and it sounds like everything childhood me might have dreamed of.

The new Chancery Square location in Auckland's CBD is reportedly going to be the first of its kind in the world, giving Kiwi doughnut fans a sensory experience with a ceiling of sprinkles, neon lighting and a giant pink doughnut seat inside the store. It's basically the perfect set-up for a millennial foodie Instagrammer.

From the outside, the country's first 'kaleidoscope' store will mimic the signature box with Krispy Kreme's iconic dots, and red and green colours on the shop front.

Once inside, there will be a ceiling of sprinkles, neon lighting and a giant pink doughnut seat.

Chancery square Krispy Kreme
Photo credit: Supplied.

New Zealand retail manager Antonio Rivera says he can't wait for Kiwi customers to experience the store first-hand.

"We want people to have the best possible time in store with us, and the new location ups the ante, giving them a playful and fun backdrop to showcase their experience with friends and family," he says.

"New Zealanders have embraced Krispy Kreme with open arms from our first store launch in Manukau, and we can't wait to spread more smiles as we move into the CBD.

"The whole Krispy Kreme world will be watching when the new store opens and lucky Aucklanders will be the very first to experience it."

Chancery square Krispy Kreme
Photo credit: Supplied.

Currently, there are two Krispy Kreme stores in Auckland; the first ever New Zealand store in Manukau and the Domestic Terminal at Auckland Airport.

The new CBD Krispy Kreme will even be on Uber Eats, so you can eat doughnuts from the comfort of your bed. Heaven.

The store will open on November 22, with an opening party starting at 7:30am.