We Kiwis love our lollies, and love a trick (and a treat), so some new sweets might be the answer to this a little office fun this Halloween.
Sour Patch Tricksters might be the trickiest candy yet.
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Similar to 'Beanboozled', where you think you might getting something delicious but instead you get something foul. The basic premise is that these are Sour Patch Kids with possibly the wrong flavours. Each bag of Tricksters contains six different flavours, but only three different colours, leaving consumers to decipher which flavour they're enjoying when they eat them.
To mark the release they commissioned a survey looking at the impact of external influences on our senses.
The results showed most Kiwis were tricked into thinking the candy they were eating tasted like something completely different. When shown images of yellow fruit (banana, pineapple and lemon) 89 pecent of people reported smelling these scents in a candy, which was actually cola flavoured.
The biggest challenge was taste with only one participant correctly identifying the true flavour of the tricky yellow sweet.
In our own newsroom, it tricked every reporter who tasted it.
"Lemon?" was the confused answer from six Newshub staff, before we revealed it was really cola.
Psychologist Sara Chatwin from MindWorks says Kiwis aren't alone in being befuddled by a trick of the senses.
"It is amazing how perceptions and senses can be tricked and teased so easily! We may think we are in control and impervious to subtle suggestion - yet little do we know how easy mind-manipulation is.
"These mind-bending bite size goodies challenge the notion that if it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. These sweet treats, however, may encourage us to look at that "duck" a little more carefully," she said.
Sour Patch Tricksters were released by The Natural Confectionery Co.
Newshub.
