An Otago University study shows areas popular with children in summer need more shade.
Researchers used cameras to monitor sun protection in popular outdoor recreations.
- Researchers shed light on lack of school shade
- New Zealand's 'leave it alone' attitude to blame for high skin cancer rate
- Hot weather: How to care for your pets in near 40degC heat
It found only 10.7 percent of people get out of the sun when protection is needed, and only 4.3 percent wear sun-protective hats. Hat-wearing was much lower among children at only 1.3 percent.
Author Ryan Gage told Newshub playgrounds and pools lack cover.
"These other recreation spaces, they are a site where sunburn is quite common over the summer months, so they are a good setting to focus on," he said.
Mr Gage says the melanoma level is too high and New Zealand doesn't have a strong sun safety programme.
"In contrast in Australia they have run a sustained programme over the last 30 years or so," he said.
Mr Gage said people are more likely to die from melanoma than on the roads.
Newshub.