Peter Alexander is one of the world's experts in sleeping wear.
When he saw a market for high end women's sleepwear - and despite being told it was a 'crazy, stupid idea' - he set off on a mission to create designer pyjamas.
And today, after starting his brand from his mother's dining room, he's created a worldwide pyjama empire.
He joined The AM Show on Tuesday to discuss his life and successes.
Watch the video.