A popular UK homewares shop has come under fire for selling a bundle of brown sticks for over NZ$70.
Anthropologie claims the handful of birch twigs will add "rustic quality" to people looking to add a country-style interior to their home.
The bundle only comes with 18 sticks, which works out at around NZ$4 per twig.
"If you're looking to bring a rustic quality to your home, then this bundle of birchwood is the perfect piece for you!" the website reads.
According to the brand's website, they carefully curate a collection of "unique furniture" to "inspire everyone to live and dress beautifully".
However the sale hasn't gone down well on social media, with many people questioning the cost.
"If you're spending £40 on sticks then you need to get out more. Seriously. The ground's covered in them," one person wrote on Twitter.
"Whaaaaat?! I usually can't get enough of Anthropologie, but £40 for a bunch of twigs?!" another person commented.
Gem Redmond-Mundy posted the picture of the pieces of wood with the caption: "My garden's worth a fortune!"
An Anthropologie spokesman told the Telegraph: "Our large (80cm) decorative branches are a lovely contemporary decoration for Christmas. Used with foliage real or faux they add drama into floral arrangements which some people choose to invest in over traditional trees.
Newshub.