If you have an Instagram account, chances are you probably follow an animal or two. Accounts like Pumpkin the Raccoon and Zammy the Pup have racked up thousands, and sometimes millions, of loyal followers.
But just because you think every snap of your new French bulldog is frame-worthy, it doesn't mean everyone else is going to love it. Award-winning Kiwi photographer Craig Bullock, who runs pet photography business 'Furtography,' has shared a few industry secrets to help you capture those gram-worthy shots.
1. Be prepared for any situation
Grab a lead, treats (a MUST for stubborn cats!), toys, and a camera that's easy to manoeuvre and light enough to keep up with a playful puppy if you need to run around (I recommend this one).
2. Remember to have some fun!
Playing with your loyal pet first will burn off some excess energy and build up trust - plus it will put you both in a good mood while you're at it.
3. Use higher shutter speeds
We're talking between a 2000th and 4000th of a second to really freeze the motion of your playful pal.
4. Capture unique facial expressions
To do this, frame your portrait by getting low and meeting the eye level of your little (or large) critter.
5. Get outside
Once you've gained some confidence shooting around the house, head outdoors to the beach for some splashy, happy fun (make sure you have a weather sealed camera).
Alternatively, set up camp in the backyard and capture your cat as it stalks through its own domestic jungle. This gives you the chance to get some great action shots.
6. Make the most of golden hour
Place your fur-baby between yourself and the golden-hour sun for a glowing halo effect.
Or you can keep the sun behind you for sun-dappled faces, as well as shiny eyes and noses.
7. Get your pet looking into the camera
Pets are often a little sceptical of the lens pointed at them.
Try holding their favourite toy near your camera to get them looking right at you for the perfect portrait.
8. Patience, patience, patience!
It's the most important tip. Don't forget, stars aren't born overnight.
All photography taken by Fujifilm X Photographer, Craig Bullock. You can find more on his Instagram page.