A UK mummy blogger has admitted she airbrushes pictures of her baby daughter before uploading them to social media, to make them look more "professional".
Danielle Wall's Instagram page for her 11-month-old daughter Isla has over 1500 followers.
- Inside the new movement of parents who regret having children
- Mummy blogger refuses to stop publishing images, stories about daughter, despite pleas
- Kiwi mummy blogger Abby Plested gets rid of dog to 'take stress out' of 'excellent life'
"She is very photogenic," Wall said.
"Removing her minor flaws is just like altering the lighting - it makes companies happy because the photographs look professional, rather than as if they were taken on a mobile."
Wall, who says she hopes her daughter will be a model one day, says her editing of the photos is "nothing major" - just removing blemishes like milk spots, redness or a runny nose.
"We support small businesses and in return they will send us free clothes such as dresses," Wall explained.
"But in order for it to work we need to provide the best possible pictures. She can't be red and snotty in the pictures."
On her daughter's Instagram page, Wall describes Isla as a "baby model" and "brand rep for the best".
Baby Isla has already starred in a few child beauty pageants, coming in second place in one and being crowned 'most beautiful'.
But Wall says she knows other parents disapprove of the lifestyle she's chosen for the infant.
"No one has objected to my face, but I am certain a lot of people think it," she said
"But she enjoys it. And if she wants to stop when she is old enough she can at any time. I would never force her into anything."
A popular US parenting blogger came under similar fire earlier this month, after penning an essay explaining how she refused to stop publishing images and stories of her young daughter, despite the girl's pleas.