If you've noticed an "I AM HOPE" Facebook frame popping up across Facebook, it's for a good reason.
Working with mental health activist Mike King, Kiwibank has started an online campaign to raise money for his charity.
For every Kiwi who adds the "I AM HOPE" frame to their profile pic, Kiwibank will donate $1 to Mr King's #gumbootupnz fund.
This goes towards young New Zealanders getting free mental health counselling. People can also donate through the Givealittle page.
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"Last year in NZ 137 young people died by suicide and it is estimated another 3500 attempted to take their own lives," the campaign's website says.
"While Government agencies are doing their best, some kids are stuck waiting up to six months to receive the counselling they so urgently need."
So far over 21,000 Kiwis have used the frame, and Kiwibank says the response has "blown us away".
"We were hoping it would reach 20,000 people but we've already passed the 21,000 mark! It's clear this is resonating strongly and something Kiwis really care about," says Kiwibank's brand manager Kim Waghorn.
"Based on the overwhelming response, Kiwibank is committing up to $50,000 towards the cause."
Kiwbank CEO Steve Jurkovich says it is "great to see New Zealand recognising what an important issue this. Every gesture counts".
"For many, having depression is like walking through mud every day," Mr King's I AM HOPE website says.
It's asking New Zealanders to show their support by joining in on its gumboot day.
"On Friday 5 April 2019, we're asking you to show your support. Put your gumboots on, give a gold coin, and take a walk in their shoes for a just one day," the website says.
"It's a fun way for Kiwis to join in the mental health conversation, while raising money to provide FREE and timely counselling for any kid in need."
I AM HOPE says all the money raised will go to the kids.
"This will ensure 100 percent of your money goes directly where it's needed: to kids getting the help and support they need, when they need it most," it says.
Where to find help and support:
Need to Talk? - Call or text 1737
Lifeline - 0800 543 354 or (09) 5222 999 within Auckland
Samaritans - 0800 726 666
Depression Helpline - 0800 111 757
- Suicide Crisis Helpline - 0508 828 865 (0508 TAUTOKO)