Owner of Auckland café stands by Valentine's Day sign slammed as 'disgusting' online

A sign outside a café on Auckland's Dominion Road has been called out online for seemingly making light of domestic violence, but the café owner is standing by it.

Eiffel en Eden put out a sign this morning saying "On Valentine's Day open the car door for her. After Valentine's Day open the car boot for her."

Twitter user Ana Samways posted a photo of the sign, which was met with outrage by dozens of commenters.

"A slow clap and a jaw drop for the most tone deaf, unfunny sign in Auckland outside Eiffel en Eden on Dominion Road."

Other users labelled the sign "disgusting".

The café's owner, who did not want to be named, told Newshub the sign had been taken the wrong way.

"It's about how you should always open the car boot when you're shopping," he explained.

He said people had become outraged for no reason and one "very rude" woman rubbed out the word "boot" on the sign.

"Someone with a dark side took it the wrong way but I can't stop how people think."

Unfortunately for the café, this is not the first time they've been called out for a "tone-deaf" sign.

A Newshub reporter took an image of a sign at Eiffel en Eden last year, which says "Gone are the days when girls used to cook like their mothers and boys used to dress like their fathers! Now, girls drink like their fathers and boys dress like their mothers."

A Newshub reporter took this photo last year at the same cafe.
A Newshub reporter took this photo last year at the same cafe. Photo credit: Newshub.

And a Twitter user said he had spotted a sign there in March, which said "Arguing with a woman is like reading the software licensing agreement. In the end you just have to ignore everything and click 'I Agree'."

Former Prime Minister helen Clark waded in on the conversation, saying the sign "should be immediately removed."

"Not sure they would have been aware of implications," she added, "bad message."

Owner of Auckland café stands by Valentine's Day sign slammed as 'disgusting' online
Photo credit: Twitter/Helen Clark.

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