The man infamous for trafficking thousands of tonnes of drugs into the US now has his own clothing line.
Joaquin 'El Chapo' Guzman was found guilty of 10 counts of drug trafficking in a three-month trial in New York last year. He now faces life in prison at his sentencing hearing, scheduled for June 25.
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During his trial he signed a contract granting the rights to his name and signature to a company headed by his wife and members of his legal team.
Emma Coronel Aispuro, the 29-year-old former beauty queen and wife of El Chapo, told The New York Daily News a clothing line has been a long time coming.
"This project is an idea Joaquin and I have had for a long time. Before he was in the USA we talked a lot about this topic."
Despite the fact that this will be the first clothing label able to feature the drug lord's name, Aispuro says it will largely be inspired by their seven-year-old twin daughters.
"We'll talk a little about both of our ideas - that he has and a touch of mine, obviously. Our greatest inspiration is our daughters."
The El Chapo range will feature sports and casual wear, baseball caps and denim jackets.
This news comes after Guzman's daughter Alejandrina Gisselle Guzman reportedly launched her own El Chapo clothing line in February, according to CBS News.
While having no rights to use her father's specific name or signature, she has pushed ahead with releasing T-shirts, jeans, dress shirts, sombreros, shoes, accessories and liquor under the brand 'El Chapo 701'.