Superette co-founder Rickie Dee knows a thing or two about fashion.
After launching the clothing business in 2002 with business partner James Rigden, Superette has grown from a single store to having five locations around New Zealand, with a homewares and children's range.
Now their new retail store Superette International will house handpicked established and undiscovered designers from across the globe, and offer a one-on-one styling service.
To celebrate the launch, Dee has picked her favourites from the range, and given a little styling advice for anyone feeling unsure how to work them.
"I love the vintage feel of this bag and how it adds a pop of print to any outfit."
"A style that can be dressed up or down, pair with a heel or a dressy sneaker. Providing a nice change to classic blue or black denim these are the perfect way to brighten any winter wardrobe."
"Cami NYC know how to make a cami! The cut is amazing and such an easy piece to wear under a leather jacket or blazer."
"A blazer can do no wrong worn over a cami or a linen tee it is the best way to complete an outfit. A true wardrobe staple."
"I love a dressed up sneaker especially when it has a metallic touch. These are great with a leather pant, maxi skirt or of course, denim!"
Superette International will be the retailer's sixth New Zealand store. It opens Thursday April 4, at 8 Kent Street in Newmarket.