Eco-friendly New World opened by young Kiwi family

From left, Mollie, Alex, Ada, Oscar and Marcus cut the ribbon with Auckland Mayor Phil Goff. Photo credit: Foodstuffs

It was a proud day for store owner Marcus Te Brake when the stylish and spacious New World Long Bay opened earlier this week.

Alongside him was Alex and the couple’s two adorable children Oscar and Ada, and his sister Mollie. Oscar helped Auckland Mayor Phil Goff cut the ribbon.

The young family came from Four Square in Coopers Beach. They spent six years there, establishing a strong community following in the Northland town.

Marcus says his time at Cooper Beach was good training for the next step, which was opening a bigger new store with more staff in Long Bay.

The family now lives locally, in fact just over the hill from the store.

"Long Bay is a wonderful, growing community," he says. "We understand we’ll need to be a destination store. We’ll work hard on quality and freshness, driving hard on value for our customers, and going above and beyond to create a unique customer experience."

You can bring your own containers to fill with produce Photo credit: Foodstuffs

This will also be the first brand new, New World store where customers can bring in their own containers to fill up.

"We’re the first new store to kick this off," Marcus says. "You can bring your own containers to use at the counters, deli and butchery - significantly reducing waste. We also have a number of re-usable options in the store for fresh produce and bulk foods."

The new store is in the centre of Long Bay Village, where there will soon be other shops, cafes, and restaurants. A medical centre will be underneath the New World, and there are plans for a gym nearby. A village will literally grow up around the New World store.

As with most projects of this scale planning takes many years. "Foodstuffs Property has a long term approach with property investment," Marcus says. "So it’s been a good couple of years in the making, and a lot of that time has been spent on building and design. It’s only been four months from fit-out until now."

New World Long Bay store owner Marcus Te Brake with his family outside the brand new store. Photo credit: Foodstuffs

"It’s been a hard road to get here - setting up these stores is no mean feat. There have been many hours of work and stress but the end result is a store I’m really proud of."

Come and see for yourself, and check out some opening specials.

New World’s newest store is located at 55b Glenvar Ridge Road, Long Bay.

Vist for information.

This article is created for Foodstuffs