A young groom has been captured on camera playing a mobile video game at his wedding reception.
In the video posted to social media site TikTok, the groom sits next to his new wife with his eyes glued to the screen. Loud music bumps in the background, but the groom is wearing headphones.
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Fully immersed in his virtual world, he ignores his new wife as she stares down at his phone - perhaps wondering if she could play better than him.
The groom doesn't just ignore his wife - he has the audacity to ignore his well-meaning guests as well. The person filming the video attempts to hand the young man a wrapped gift, but makes the crucial error of obscuring the groom's vision of his screen.
Without even looking up at the gift-giver, the groom rudely shoves the box away and continues to play.
Both TikTok and the game the groom is playing, PlayerUnknown's Battlegrounds, are facing bans in India over concerns they are corrupting the country's youth.
TikTok has been downloaded more than 240 million times in India, making it the country's third-most downloaded app behind WhatsApp and Facebook Messenger.
But concern has been raised over the circulation of pornographic material on the video-sharing site, reports Reuters.
TikTok users are known for producing staged videos, so it's unclear if the groom is truly as inconsiderate as he appears or just being satirical.
PlayerUnknown's Battlegrounds has already been banned in Nepal over concerns it causes aggression in children and teens, reports The Times of India.
Concerned parents are calling for the game to be banned in India as well.
Players of the game in India have reported they have been blocked after playing over six hours.