A very angry man who threw a tantrum in a bagel shop is probably going to have even more to shout about, now he's become an Internet sensation.
The man, only known to the Internet as "the Bagel Boss" was filmed accosting female customers at a New York bagel shop on Wednesday (local time).
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"Why is it OK for women to say, 'Oh you're 5 feet' on dating sites you should be dead. That's OK?" the man inexplicably yells at women in the store.
It's tough to know exactly what triggered the tantrum, but fellow customers were certainly in for a show from the unlucky-in-love fella.
Store customer Diana Reyes uploaded the video to Facebook on Wednesday, where it's since racked up over 1300 likes and 1600 comments.
"This man walked into bagel boss this morning flipping out on a worker that was making his breakfast calling her names and claiming she had a smerk [sic] on her face," Reyes captioned the video. "When other people got involved telling him to stop being rude and sticking up for the working this is what happened. He began ranting about women in the shop."
Warning: Contains offensive language.
An employee told The New York Post that the man walked into the bagel store at 9am, "screaming about the dating sites and how women hate him."
"He just went totally nuts. He said 'why are you smiling at me?" the employee recounted. "He started saying 'it's because I'm short and nobody wants me'."
In the video, after another store-goer attempts to step in, the short-tempered man yells at him: "Shut your mouth you're not God or my father or my boss. Dude you want to step outside?"
Things got so bad he was eventually tackled by someone who had simply had enough.
The scene has since gone viral online, and "bagel boss" is now trending on Twitter.
"Cannot wait for Martin Scorsese to adapt the Bagel Boss Guy altercation into a gritty 145-minute feature crime drama," wrote one fan.
"Already got my Bagel Boss Guy Halloween costume lined up," they added.
Even celebrity A-listers got involved
"Do bagel boss-esque situations/fights happen often??? I need to witness one of these in person," wrote model and television host Chrissy Teigen. "this could be the thing that drags me out of my house. Where do I need to post up with my camping chair??"
Just putting it out there; if the man is so unlucky in love, I think it's probably not simply due to his height.