Fashion and beauty magazine Vogue is under fire for an Instagram post linking the Manson Family mass murder with a fashion trend in what's being called a "f**king sick" promotion.
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In 1969, actress Sharon Tate - who was eight-and-a-half months pregnant - was savagely murdered, along with four other people, in her Hollywood home by followers of Charles Manson.
The official Vogue Beauty account on Instagram referenced the notorious murders in a post advertising a fashion article, under a photo of English singer-songwriter Jorja Smith.
"With this summer marking the 50th anniversary of the Manson Family murders and the tragic death of Sharon Tate, the catalyst for the '60s revival is a secret to no one. Tap the link in our bio to see how five It girls have modernized throwback looks," read the post.
Harsh criticism of the caption came thick and fast before Vogue deleted the post - but the article it linked to remains live and an apology is yet to be issued.
"Bad taste. Someone's family member was murdered and you want to base a beauty trend on that," Instagram user chocho_butter commented on the post before it was deleted.
"This is where our world has come to. F**king sick!" added saschagram88.
Other commenters labelled the caption "deranged", asked if it was "a joke" and demanded the publication "change it and apologise to your readers".
The article the post advertised is entitled From Lucy Boynton to Jorja Smith, Here's How It Girls Are Embracing the '60s Beauty Revival.
It features women wearing winged eyeliner and the bouffant hairstyle that Tate helped popularise and references Quentin Tarantino's film Once Upon a Time in Hollywood, which is set in 1969 Los Angeles and stars Margot Robbie as Tate.
On Twitter, commenters are guessing what other tragedies Vogue may use as inspiration for fashion articles, joking that September 11 may inspire eyebrow plucking methods and suicide cult leader Jim Jones may inspire a sunglasses line.