Over the city life and looking for a change? Well, this might be the push you need.
Led by the Central Economic Development Agency, the Move to Manawatu campaign is encouraging people to give the region a go, and most that have given it a go won't be looking back.
One of those people is Former Auckland, now Manawatu Resident, Janelle Deuchrass.
She spoke to The AM Show.
Watch the video.