Facebook users not wanting their data collected by the social media giant will soon have the option, with a new feature introduced.
Data is sent to Facebook so it can be used to help businesses find the right audiences for ads, but last year the social media giant was rocked by multiple breaches, and multiple government investigations into its practices.
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Now a feature called 'Off-Facebook Activity' - a tool giving you more control of your data - will be rolled out.
It will be located in settings, and allow you to view a summary of information Facebook receives about your activity on other apps and websites.
Facebook says the new tool also gives you the option to disconnect data from your account completely.
It's been revealed that if you choose to disconnect, you'll still see the same number of ads, although they may be less personalised.
"If you'd like, you can disconnect that information from your account, and it will not be associated with you personally," Facebook says.
"You will be able to access this tool in the coming months."
The latest action comes as the company faces severe criticism from lawmakers and regulators over its privacy practices. Last month, Facebook agreed to a record-setting US$5 billion privacy settlement with the US Federal Trade Commission.
In a blog post, Facebook said it conducted months of research to get input from people, privacy advocates, policymakers and industry groups.
Last year, curator Mark Zuckerberg vowed to fix Facebook's problems.
Newshub / Reuters