Luxury label Hermès has people bamboozled after listing a pair of plain red jandals for over NZ$700.
The 'Summer Sandal', marketed towards men, comes in a variety of colours - all with the designer's signature 'H' stamped onto the straps.
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According to the Hermès website, the sandals feature a "foam sole" with a "calfskin lining" and "technical straps" - perhaps justifying the US$445 price tag.
But according to screenshots from Facebook, people are confused as to why you would shell out hundreds for jandals similar to those you could buy at your local petrol station.
Taking to Facebook, one user said: "Get that 'clothes aisle in your local supermarket' look. Could cost US$10, but actually costs US$485 from Hermès".
Another user said she was "genuinely confused" by the overpriced footwear.
"Normally, I find these kinds of things entertaining and laugh and roll my eyes, but I'm genuinely confused by this one... they are literally flip-flops," she wrote.
"No ostrich feathers, diamante studs or appropriation of the stylish working class. Just flip-flops".
It's not the first time in recent weeks an online retailer has come under fire for ridiculous clothing. Earlier this year shoppers mocked fashion retailer ASOS for selling "poo stained" clothing, as well as a "chainmail mask".