Kiwi charity Cure Kids has given their Red Nose Day appeal a makeover, introducing an interactive storybook children's app as a new way to donate to the cause.
With a 2019 twist on charity fundraising, Cure Kids is selling interactive story Back Home to You, A Red Nose Fable on the app store, for families to download on phone or tablet.
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The story is narrated in both English and Te Reo Māori translations by the well-known voices of Toni Street and Stacey Morrison, as well as 11-year-old Eva, one of the Cure Kids ambassadors.
A break from the usual text-to-donate method, Cure Kids CEO Frances Benge says they wanted a fresh approach, and to focus the campaign around spending time with loved ones.
"We know people love to help but life is busy and time with our whānau is precious. That’s why this Red Nose Appeal, we’ve created a magical storybook app that allows New Zealanders to help Cure Kids raise funds while enjoying a precious moment with their tamariki," says Benge.
Author Raymond McGrath, who wrote the story in eight days, says he's excited to have been able to contribute to the charity close to his heart.
“I feel passionate about devoting my time towards something that really matters. I’m in awe of the work Cure Kids is doing to help our Kiwi kids," he says.
"It has been a rewarding process to create the illustrations and pen the story behind the Red Nose. I can’t wait to share it with my own kids!"
This year Cure Kids has a $1.2 million fundraising target.
Back Home to You, A Red Nose Fable can be downloaded on your own device to enjoy or you can choose to gift it to someone. To donate and download on Apple please click here. To donate and download on Android please click here.