People with trypophobia may want to steer clear from upgrading their phone to an Apple iPhone 11, iPhone 11 Pro or iPhone 11 Pro Max.
The latest generation of iPhone has a brand new camera made up of three rear-facing lenses in a triangular configuration, plus a flash, in a raised square setting.
But the cluster of cameras is "triggering" certain consumers with an aversion to small holes and bumps.
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Trypophobia is a fear of clusters of small holes, bumps or patterns that resemble holes. Although it's not officially recognised as a mental disorder, it can be classified as a specific phobia if a person experiences extreme fear, discomfort or distress.
Some people can also experience an intense feeling of disgust when confronted with the clusters. Symptoms can include eye strain, illusions and distortions, as well as other symptoms of fear and discomfort including sweating, shaking or panic attacks, says Healthline.
After Apple revealed the new phones last week, a number of people with trypophobia took to social media to share their reactions to the camera layout.
"The iPhone 11 is triggering my trypophobia #AppleLaunchingEvent," one person tweeted.
"The new iPhone is creeping me TF out with the three little cameras #Trypophobia," someone else wrote.
The talk around trypophobia has also caused an unwanted revelation for some bystanders to the online drama.
"When you Google trypophobia and realise you have it," one woman tweeted.
A word of warning for the curious - trawl through Twitter at your own risk.