Celebrity fishmonger Rex Goldsmith has started a public feud with vegans over censorship of his Instagram posts.
A recent post featuring his shop counter was marked as "sensitive content", leading to a warning being placed over the image.
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Goldsmith, whose customer list includes celebrity chefs Nigella Lawson and Henry Blofeld, told the Telegraph he's pretty sure animal activists are the reason the post was censored.
"I think it's a bit ridiculous really," he said.
"I don't know whether the post has been reported by vegans or whether Instagram censored it as they thought it would be offensive to vegans."
Instagram removed the warning once it was contacted by the Telegraph, saying the incident was a mistake.
"This content was marked as sensitive in error and has now been reinstated. We apologise for the mistake."
A spokesperson for the Vegan Society said it does not encourage the reporting of photos containing fish and meat, rather blocking the user instead.
"Most platforms have ways for people to control what they see on social media such as reporting that the advertising on Facebook inappropriate for you or by muting or blocking accounts that you find distressing. We would encourage vegans to make use of these facilities."