Veganism is rapidly growing in popularity, with New Zealand one of the countries leading the charge.
But it seems there's still a way to go for some to wrap their heads around a plant-based diet - including the 'no eating animal products' part.
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According to a survey of over 2000 UK adults, one in five people think goat milk is vegan. Surely the clue is in the name?
One-fifth of respondents to the survey commissioned by meal kit provider Hello Fresh thought because goats milk isn't from cows, it was suitable for vegans.
And it's not just older people who don't understand the move towards veganism – 20 percent of 18-34 year-olds thought vegans can consume eggs.
The survey, examining how much people know about the origin of their food, also revealed that one in 10 adults are under the impression that tofu is a type of mushroom, while a fifth mistakenly think veal comes from a deer, rather than a calf.
As the popularity of veganism grows, it's likely many Kiwis will become a little clearer on the dos and don'ts. A report earlier this year revealed New Zealand ranks third in the world for veganism.